SG Interactive develops slots games for both online and land-based casinos around the world through four integrated studios that each produce games. Some of their games such as Rainbow Riches have proven extremely popular, but this company does not have much name recognition due to games being introduced as productions of one of the four studios that operate under the SG Interactive umbrella.
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The four studios under SG Interactive include Barcrest, Bally, Williams and Shuffle Master. Shuffle Master has so far produced four online casino table games while the other other three studios focus primarily on video slots of various types.
On an interesting side note, Shuffle Master holds the copyrights to Three Card Poker, Let It Ride and Ultimate Texas Holdem. If you play at certain online casinos, you’ll see them offer games that are nearly identical except with minor variations in the rules of the game and the name. For example, you might find a card game called Let Them Ride or Tri-Card Poker rather than the original version as offered by Shuffle Master.
Overall, SG Interactive is recognized primarily for its online slots. They own the ever-popular Rainbow Riches (more on that later) and a variety of branded games licensed from Star Trek, KISS, Monopoly, Bruce Lee, James Bond and other recognizable brand names.
SG Interactive is also involved in mobile development for real money games and social, play-for-fun games out of offices in Cedar Falls, Iowa and Tel Aviv, Israel. Their social games division probably won’t be of much interest to real money gamblers, but it does go to show that SG Interactive has its fingers in many pies.
Online casino operators may also contract with SG Interactive to takes advantage of its Game Server platform which assists in delivering the full portfolio of games to online customers. SG Interactive also has a platform called SG Universe that allows land-based casinos to engage with customers via mobile devices and online.
Play Rainbow Riches Online
Aside from Shuffle Master’s card games which are found throughout land-based casinos around the world, Rainbow Riches is likely the most recognized offering from SG Interactive and Barcrest. Some of the casinos that offer real money Rainbow Riches today include:
If you’re unfamiliar with the game, you may find yourself a little underwhelmed upon first look and wonder what makes this game so popular among gamblers.
In an age coming to be dominated by high tech software developers and 3D graphics, the stubborn popularity of Rainbow Riches continues to baffle the competition. The game has been around since roughly forever, the graphics are a bit corny and the lucky leprechaun theme doesn’t stand out as particularly unique.
So what gives?
It all comes down to gameplay and name recognition. Most importantly, Rainbow Riches is a rewarding game to play. It has large jackpots like every other slot machine, but it also awards smaller payouts just frequently enough to keep the game engaging. Furthermore, the gamble feature which allows you to gamble your winnings adds some suspense to the mix.
The key to it all, however, might just be the three bonus rounds that result in massively multiplied winnings. There’s the Road to Riches bonus which sets you down a trail of multipliers, spinning a wheel to determine how many steps you take up the trail to land ona multiplier symbol. Your winnings keep multiplying until you land on a “collect” symbol to end the game and collect your winnings.
Then, there’s the Wishing Well feature which is activated by landing on three, four or five wishing well symbols. Then, you’ll pick from one of the three, four or five wishing wells inside the bonus game to win 3x to 5x your stake.
Finally, they have the Pots of Gold bonus round which is triggered by landing on three or more pot of gold symbols. Once you enter the Pots of Gold game, you’ll see pots of gold with different multipliers spinning around in a circle. Click the stop button to see which pot is yours and the value of your winnings multiplier, which can be up to 500x your original stake.
Name recognition also plays a role in keeping this game high up in popularity. Some of the biggest online casinos in the world with hundreds of games at their disposal still prominently display Rainbow Riches. There’s also a good chance you’ll see physical Rainbow Riches machines at some point if you travel through the UK. Between seeing this game in the real world and online, it’s a known entity and that’s a good thing. Combine the name recognition, high payouts and tantalizing bonus rounds and you have the recipe for a winner.
Rainbow Riches video preview:
Wes Burns co-founded OnlineCasinoSites.com with a mission to help gamblers understand and navigate the regulated online casino market in all countries around the world. Wes is a respected gambling journalist, working in the industry since 2008.