Playtech is an extremely successful software development company that powers some of the biggest names in online gambling. William Hill and Paddy Power are just a few of Playtech’s major clients. Since going live in 1999, Playtech has innovated its way to the top of the food chain and now powers nearly 200 casino sites.
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Casino gambling isn’t Playtech’s only game. This company also does extensive work in the online bingo, sports betting and poker markets. In fact, the massive iPoker Network of poker sites is a Playtech creation. Playtech has also made major inroads on the mobile, TV and real-world gambling fronts in recent years.
One of the key’s to Playtech’s success over the years is a focus on innovation. A lot of companies like to give lip service to some vague notion of innovation, but Playtech has delivered on that front repeatedly. This was the company that first introduced live dealer games and VIP rewards programs to the world.
This isn’t just me talking up the company. Playtech has been the winner of the International Gaming Awards’ “software supplier of the year” award every year since 2010. A combination of high quality software, constant innovation and a reputation for safe games makes Playtech a strong all-around software provider.
The Playtech portfolio now consists of more than 500 games, with at least 50 new games released each year. Playtech has formed licensing agreements with major entertainment brands such as Marvel, HBO and MGM to release games themed after the Incredible Hulk, Iron Man, Blade and many more.
Playtech slots are noteworthy for having the latest graphics and a healthy selection of progressive jackpot games. These jackpots frequently hit for more than €1 million or more. A few years back, a player hit a €5.2 million jackpot at one of Playtech’s progressive slots.
Table games, virtual sports betting games and video poker games are also available at Playtech casinos. These games are all as well-done as you would expect from a major software provider. Between the live dealer online casino games, mobile offerings and no-download options, players have plenty of choices in dictating their own casino experience.
More About Playtech Software
As a publicly traded company listed on the London Stock Exchange, Playtech must pay close attention to legislative developments around the world. Casinos powered by Playtech do not operate in “grey” markets where gaming laws are unclear. Instead, Playtech works with operators to understand the laws, apply for licenses when necessary and steer clear of questionable markets.
Playtech has a penchant for attacking new markets around the world and ensuring its licensees conform to local laws. Playtech has managed to crack the Italian online casino market with the iPoker.it network, Serbia with products designed for the Serbian lottery and Spain with a contract with the Casino Gran Madrid. These are just a few of the more prominent examples of Playtech’s ability to hit international gaming markets.
Casino operators can work with Playtech for help with specifics aspects of business or for complete turnkey solutions in which Playtech handles everything on the gaming side. Playtech is able to provide operators with complete gaming platforms, marketing and even help in expanding into new regulated markets.
Playtech also provides training for operators and managers, online marketing, customer support, assistance with managing a sports betting operation, payment processing and disaster recovery. In short, Playtech offers everything a potential operator could need in order to run a successful gambling site.
Wes Burns co-founded OnlineCasinoSites.com with a mission to help gamblers understand and navigate the regulated online casino market in all countries around the world. Wes is a respected gambling journalist, working in the industry since 2008.