Blueprint Gaming

Ownership: Gauselmann Is Now Merkur

Blueprint Gaming Limited is wholly owned by the German group that used to be called the Gauselmann Group and is now called the MERKUR GROUP. The group's own page for Blueprint records two milestones: in 2008 the Gauselmann Group took a stake in Blueprint Gaming Limited, and in 2012 it completed an outright acquisition. Both lines add '(now MERKUR GROUP)'. The holding company changed name as well: the group states that its parent was established in 1980, first renamed Gauselmann AG in 1990, and then renamed MERKUR.COM AG in 2024. The group describes itself as family-run, with almost 15,000 employees worldwide and turnover of over two billion euros in 2025, and dates its own foundation to 1957. Blueprint's own site footer now links to Merkur Group compliance and supply policies rather than to anything Gauselmann-branded.

Founding and What It Builds

The owning group lists the establishment of Blueprint Gaming Limited in 2001 and places its headquarters in Newark, England, describing it as among the leading multi-platform developers and providers of digital games, online and mobile, in the United Kingdom. Blueprint builds for both channels at once: the same page states that its games are also available in over 100,000 gaming machines in the United Kingdom, Germany and Italy. Beyond its own catalogue it acts as a distributor, selling games from Merkur, RTG and other third-party vendors into online and land-based markets, and it has grown its studio capacity by acquiring the London development studio Project and establishing the Lucksome studio. Among its award-winning titles the group names Fishin' Frenzy Megaways™, Eye of Horus Megaways™ and The Goonies™, and it states that forty of Blueprint's games are connected to one another through a jackpot system — the product Blueprint sells as Jackpot King.

Where It Is Licensed

The Gambling Commission's public register lists Blueprint Gaming Limited under account number 6516, at Blueprint House, Northern Road, Newark. Against that account it records an active remote gambling software licence, 006516-R-342989-001, from 27 February 2013; an active remote game host (casino) licence under the same number from 27 November 2017; and an active remote gaming machine technical (full) licence, also from 27 February 2013. Blueprint's own footer states that Blueprint Gaming Limited, Blueprint Technologies (Gibraltar) Limited, its subsidiary Blueprint Technologies (Malta) Ltd and Blueprint Technologies Limited are all licensed and regulated in Great Britain under account number 6516, and that Blueprint Technologies (Malta) Ltd is licensed by the Malta Gaming Authority with a B2B critical supply licence, registered at No.2 Geraldu Farrugia Street, Zebbug.

Blueprint Gaming Slots

Graphically, Blueprint’s slots are middle-of-the-road. Some of them look very polished and others are a little rough.

Many Blueprint slots are linked to the progressive Jackpot King feature. In any game with the feature switched on, five Jackpot King scatter symbols trigger the Jackpot King bonus game, where a separate set of reels is spun to collect crowns — the more crowns collected, the larger the multiplier.

Once the multiplier is awarded, the player picks one of four hidden treasures for a further chance to move up a level. Reaching the top of the jackpot meter gives a spin of the Wheel King, which carries the multipliers and the progressive jackpot itself.