With more than 28,000 employees, operations in 50 countries and 235,000 gaming terminals under its control today, Novomatic is a behemoth among gambling companies. Novomatic was founded in 1980 and is now active in all aspects of gambling ranging from product development to running its own land-based casinos to providing lottery management solutions.
Novomatic is also involved in online gambling through its subsidiary company Greentube. Through Greentube, Novomatic supplies real money casino games that bring some of the company’s most popular games to the internet with an emphasis on making its game library fully mobile-compatible.
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Experience as both an operator of real-world casinos as well as a supplier and technology developer give Novomatic an edge over nearly all other competitors. This firsthand experience gives Novomatic a unique look into the needs of operators, which the company has leveraged to develop casino and cash management platforms for real world operators.
The Novomatic strategy revolves around involving itself in all aspects of gaming, but only in regulated markets. They are particularly active in Europe but have also entered markets in Latin America, Asia and the United States. Novomatic does not operate in black or grey markets such offshore sports betting sites that skirt local laws.
What this means for players is Novomatic casinos are generally considered safe places to play online. The company’s policy of sticking with regulated markets results in strict adherence to the gaming laws of many jurisdictions. This is not a slots provider that is going to suddenly go rogue and put its €4-bilion-a-year company at risk.
Through its subsidiary Greentube, Novomatic has a games library consisting of more than 300 casino games. The majority of these are slots titles, although Novomatic does also have a few video poker, table games and bingo-style games that all come together to provide a diverse range of offerings.
Novomatic has developed hundreds of games for both real world and online casinos. Their real world games are featured in casinos around the world and are generally very high quality products. These include advanced video slots, electronic table games, networked progressive jackpots and multigame machines that allow a customer to sit at a single machine and choose from as many as 50 high definition editions of Novomatic’s most well-known games.
They also provide gaming cabinets that serve as the packaging for video slots and other casino games. Their various cabinets include simple standalone slots as well as ergonomic seated units that come complete with comfy chair, 27 inch touchscreen control pad and 50 inch monitor.
Online games released by Novomatic are quality offerings, although there does seem to be some room for improvement here. The graphics are a little behind the times compared to some of the latest 3D games released by competing studios, but their titles remain popular nonetheless and can be found at many casino sites.
Novomatic Sports Betting Solutions
Novomatic Sports Betting Solutions offers hardware, software and services for sports betting operators both online and in the real world. They provide sports betting terminals, cashout terminals, mobile sports betting technology and complete solutions for sports betting websites.
On the internet, Novomatic software benefits the customers of bookmakers with extensive coverage of sports and in-play events, integrated bonus schemes, fast settling of bets, real-time odds updates, detailed results and in-depth statistics.
Online sports betting operators benefit from the platform by having multiple languages and currencies at their disposal, a full reporting system, integrated payment systems, odds feeds from major providers such as Betradar, automatic stop-loss controls and player account management.
Novomatic Lottery Solutions serves as the company’s lottery division. The focus here is entirely on providing a full range of lottery services for providers. This includes everything from managing retail ticket sales to developing new games for regulated lotteries. Novomatic also assists existing lotteries to integrate third party solutions involving payment processing, marketing, age verification and more.
They also have an Omni-Channel product that allows lottery operators to manage retail and online lottery services through a central backend. This system also allows players to play through any channel and have a consistent experience whether buying tickets, playing at a lottery terminal or participating online.
Wes Burns co-founded OnlineCasinoSites.com with a mission to help gamblers understand and navigate the regulated online casino market in all countries around the world. Wes is a respected gambling journalist, working in the industry since 2008.