Sweden: PlayOJO Paradise Hotel Sponsorship

PlayOJO is on the move in Sweden. After earning its online casino license in Sweden this past January, PlayOJO has now announced it will be sponsoring all 30 episodes of this season’s Paradise Hotel.

Paradise Hotel is Sweden’s most popular reality TV show and regularly attracts audiences in excess of 400,000 per episode. Some of our American readers may remember a series of the same name that aired on Fox way back in 2003. A new season of the Swedish version aired on September 3rd and follows the same basic premise:

In the series, a group of singles are sent to live in a luxurious hotel and must compete to stay in the hotel. Contestants must occasionally pair off and share a hotel room with someone else. Those who can’t find someone to share a room with are booted from the show and replaced with a new guest.

“Sweden is one of our core markets, and we wanted to continue to grow our brand presence and trust among customers,” PlayOJO Head of Marketing Peter Bennett said in a statement. “Paradise Hotel is watched by our target audience and has incredible brand affinity and loyalty.”

“PlayOJO is already a household name in Sweden and this partnership will help cement the brand as the most popular and trusted online casino in the market,” he added.

PlayOJO Approach to Transparency Paying Off

PlayOJO launched in the UK last year and has quickly gained ground as a different type of online that does away with complicated bonuses and sneaky conditions. Rather than promising huge bonuses with complicated terms and conditions, PlayOJO gives players realistic offers such as free spins and cash bonuses that come with no strings attached.

In addition to simple bonuses, PlayOJO runs an easy-to-understand rewards program that returns cash to players every time they place a bet – win or lose. A counter on the PlayOJO website slowly tallies up cashback earned and then players can hit the “collect” button to have that cash added to their real money balances with no strings attached.

We noted in our PlayOJO review at the time that this approach would likely result in good things for PlayOJO and customers alike. We noted that the newness of the site still left some uncertainty regarding its long-term future, but so far it seems PlayOJO is meeting and beating expectations.

In an older press release announcing the launch of PlayOJO in Sweden, Ohad Narkis of PlayOJO reiterated the casino’s unique approach to online gambling:

There has been a 22% drop in the number of Swedish players accessing online gambling products over this past 12 months. The main reason? A lack of trust in the operators behind the sites.

“Here at PlayOJO we put the player first. There are no dodgy upfront bonuses with massive wagering requirements, or complex terms and conditions you can’t get your head around. We are fair, honest and transparent – what you see is what you get, and that’s what players expect.

“We believe this approach will be hugely popular with players in Sweden, and we hope to encourage those that have taken a step away from gambling products to return to the games they love, but in an environment they trust.”

Some of PlayOJO’s success can also be attributed to a strong marketing campaign that stresses the casino’s “No BS” approach to online gambling backed by quirky, funny ads such as these:

The PlayOJO approach to gambling seems to be paying off with a customer base that is used to seeing the same old bonus offers with terms and conditions pages that can fill up an entire screen with text or strange rules that make it difficult to even withdraw one’s own money.